Welcoming a new baby is exciting, but shopping for the first few months can feel overwhelming. In the early weeks, babies are just starting to explore the world through sight, sound and touch, and they do not need many toys. This guide covers three useful categories (tummy time pillows, play mats and high-contrast sensory toys) and, most importantly, how to use them safely.
Written by the Toyspry Team. Last updated October 2026.
Safe Use First: Three Rules for Newborn Gear
- Awake and supervised only. Tummy time pillows, play mats and baby gyms are for when your baby is awake and you are watching. Never leave a baby alone on them.
- Never for sleep. Babies should sleep on their backs on a firm, flat surface that is free of pillows and soft items, as recommended by pediatric safe sleep guidance. If your baby falls asleep during play, move them to their crib or bassinet.
- Ask your pediatrician. If you have questions about how much tummy time suits your baby, or about development, your pediatrician is the best person to ask.
1. Tummy Time Pillow
Pediatric guidance recommends supervised tummy time while your baby is awake, because it helps build the neck, shoulder and core strength needed for rolling and crawling. Many babies fuss when placed flat on the floor. A soft, crescent-shaped tummy time pillow props your baby up gently and gives a better view of the room. Look for one with attached crinkle toys or a safe teether to hold their interest, and stay beside your baby throughout.
2. Baby Play Mat or Activity Gym
Every baby needs a clean, padded space on the floor to stretch, kick and explore. A play mat or activity gym provides a soft surface with overhead toys that encourage reaching and visual tracking. Choose one with a washable cover or wipe-clean surface, and check the care instructions on the product page. For more on mat safety, read Are play mats safe for newborns?
3. High-Contrast Soft Books and Rattles
Newborns see best at close range and are drawn to bold, high-contrast patterns. Soft cloth books with strong black-and-white or red patterns are easy to look at. Pair them with a lightweight rattle that is easy to grasp, so your baby can practise holding it as their hands develop. For more ideas, see our guide to the best sensory toys for newborns.
Safety Checklist When Choosing Newborn Toys
- No small parts: Avoid small detachable pieces, loose buttons and plastic eyes.
- Check the age label: Make sure the toy suits a newborn and read the product details.
- Look at the materials: Choose BPA-free plastics and food-grade silicone for teethers, and check the product's own materials information.
- Easy to clean: Babies explore with their mouths, so choose toys that can be washed or wiped.
- Inspect regularly: Throw away or repair any toy with tears, loose stitching or cracks.
Frequently Asked Questions
When can I start tummy time?
Pediatric guidance recommends starting early and keeping sessions short and supervised while your baby is awake. Ask your pediatrician what is right for your baby.
Is it safe for a newborn to sleep on a tummy time pillow or play mat?
No. These are for awake, supervised play only. Place sleeping babies on their backs on a firm, flat sleep surface.
Does Toyspry deliver newborn toys across the UAE?
Yes. We deliver across the UAE within 1 to 3 days. Delivery is free on orders above AED 100, and cash on delivery is available.
Shop Newborn Toys in the UAE
Browse our toys for 0 to 6 months, and check the age label and care instructions on each product page before you buy.